100% Hotel Show returns in November 2025, transformed into a multi-layered exhibition experience, aiming to highlight the future directions of hospitality in Greece and the Mediterranean. From November 15 to 17 at MEC Paiania, the exhibition takes on a new role: to become a multidimensional hub for connection, information, and strategic collaboration for everyone involved in designing, managing, and investing in hotels, resorts, and tourist accommodations.
This year’s 100% Hotel Show goes beyond product showcasing. It is a thoughtfully curated interactive experience, built around three distinct stages, dynamic exhibition zones, and targeted educational and professional content.
THE EVENT STAGE: The focal point of the new experience
The new central stage, The Event Stage, hosts three themed segments each day, featuring presentations, talks, awards, and networking moments that explore the most essential aspects of modern hospitality.
With a renowned industry professional as host and daily storytelling structured around unified themes, the stage offers an immersive environment with seamless flow and active engagement.
The Themes:
Saturday, November 15 – Hotel Investment Day
The first day is dedicated to investors, developers, and decision-makers in the Greek tourism market. Through presentations, case studies, and focused discussions, new trends in branded real estate, mixed-use projects, and luxury developments are analyzed. The goal: to connect investment opportunities with the right partners and solutions.
Sunday, November 16 – Hotel Design Day
Sunday centers on contemporary architecture and experiential design. Architectural firms and design brands present trends, materials, and applications, while the 100% Hotel Design Awards Ceremony and the announcement of the Architect of the Year highlight the leading figures in creative hospitality design in Greece.
Monday, November 17 – Hotel HR & Staffing Day
The final day focuses on the people behind the experience. The new Hotel HR Forum brings forward best practices in human resource management, talent acquisition, and the strengthening of hotel culture. It’s a day dedicated to what makes hospitality truly sustainable: its people.
Each day concludes with a sponsored Closing Event, offering the ideal setting for networking, content sharing, and memorable experiences for all attendees and professionals.
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Become an Exhibitor at 100% Hotel Show 2025 in Athens! Click here
Want to visit the 100% Hotel Show 2025 in Athens?
- Save the dates: Saturday, November 15 – Sunday, November 16 – Monday, November 17
- Register for free as a visitor: Click here
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THE FAIR: Redefining the Exhibition Content
The exhibition layout is completely renewed, featuring more targeted sections and enriched themes designed to meet the real needs of hoteliers, investors, and industry planners.
New & upgraded exhibition categories:
- 100% Discoveries: New and innovative solutions presented for the first time in the Greek market.
- 100% Trending Brands: Companies with a strong brand identity and custom experiences showcased through premium booths.
- 100% Hotel Design: Architectural firms, construction companies, as well as providers of interior and exterior design products, offering comprehensive proposals for new projects.
- 100% Operation: Equipment and services for operational optimization and hospitality experience enhancement.
- 100% Hospitality Experts: Technology, consulting services, marketing, and strategic management.
- 100% Workshop Sponsors: Companies with increased involvement in the exhibition’s educational programs.
Each visitor will be able to map their needs and navigate the exhibition space in a focused and experiential way.
THE CONFERENCE: The annual conference of hotel industry knowledge
Workshops as we knew them until now are transforming into a fully organized conference under the title The Hotel Expert Talks, which focuses on strategic analysis, case studies, and interaction between the audience and speakers. With up to 7 thematically organized sessions per day, the conference highlights:
- Real case applications
- Data analysis of the year
- Speakers from top companies
- Open participation and discussion
At the same time, companies can participate through presentations, sponsorship packages, and video screenings, strengthening their strategic positioning in the market.
Who will be there – And why it matters
With over 21,000 visitors at the previous edition, 100% Hotel Show gathers the most premium audience in the industry:
- Investors in new hotel projects
- Owners of 4 & 5-star resorts, boutique hotels, and villas
- Architects, designers & developers
- Luxury travel agents & hotel operators
The market no longer settles for just products. It seeks strategic partners. 100% Hotel Show delivers exactly that: a gathering of high-quality visitors and meaningful collaboration opportunities.
The experience is not just upgraded. It’s redesigned.
100% Hotel Show 2025 is not making “improvements.” It’s a complete reboot of the exhibition experience. The activities don’t accompany the exhibition—they are the exhibition. Visitors don’t just watch—they participate. Companies don’t just present—they connect.
The hospitality market is changing. 100% Hotel Show shows you how.
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Become an Exhibitor at 100% Hotel Show 2025 in Athens! Click here
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Want to visit the 100% Hotel Show 2025 in Athens?
- Save the dates: Saturday, November 15 – Sunday, November 16 – Monday, November 17
- Register for free as a visitor: Click here
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