The Event Stage introduces a new, strategically structured content environment, focused on coherence and thematic connection. Each day follows a clear thematic direction, with sessions designed to link together and create a complete narrative for the visitor.
The aim is to provide a comprehensive understanding of current hospitality topics: from investment and design to human resources, each theme is treated as part of a unified framework, with a strategic structure, clear objectives, and practical applications.
At the same time, the involvement of professionals as Curators ensures not only the relevance but also the authenticity of the content. The interactive approach—through examples, storytelling, and real-world projects—further enhances the audience’s experience.
The Event Stage works complementarily with the educational Workshops, which continue to provide in-depth and hands-on knowledge in a dedicated space. Together, these two content axes create a holistic experience of knowledge and inspiration, tailored to the real needs of the modern hospitality market.
Thematic Days of 2025
Saturday, November 15 – Hotel Investment & Branded Real Estate Developments Day
A day focused on investors, developers, and strategic consultants shaping the new era of hospitality. It features presentations of new investment models, branded real estate scenarios, and management strategies through market-driven case studies and insights.
Sunday, November 16 – Hotel Design & Construction Day
Design becomes a strategic experience rather than just an aesthetic choice. This day is dedicated to the integration of concept, identity, and functionality, highlighting new projects and creators. It culminates with the 100% Hotel Design Awards Ceremony and the announcement of the 100% Hotel Architect of the Year.
Monday, November 17 – Hotel HR & Staffing Day
Targeted at hoteliers, HR managers, and young professionals, this day focuses on human-centered hospitality and how to structure a hotel as an organization. It includes the Hotel HR Honors and thematic debates on the future of work in the industry.
Want to Visit the 100% Hotel Show 2025 in Athens?
Save the dates: Saturday, November 15 – Sunday, November 16 – Monday, November 17
Register for free as a visitor: Click here
Become an Exhibitor at the 100% Hotel Show 2025 in Athens: Click here
The Logic of the Event Stage
The Event Stage is the new open platform of the 100% Hotel Show, serving as a hub for strategic content and interactive experiences. Each day includes:
- Three consecutive sessions at 11:00, 13:00, and 15:00
- A central Curator who oversees the day's concept
- A Closing Event at the Plaza at 17:00, functioning as a networking opportunity and thematic wrap-up
The goal is to present the market through the market itself: companies, brands, professionals, and institutions with real expertise and influence co-create the content with strategic focus and aesthetic vision.
The Sponsor as Co-Presenter
Each thematic day is supported by a Main Sponsor, who:
- Co-develops the day's content
- Takes part in the presentations or thematic sessions
- Co-signs the Plaza’s Closing Event
Sponsorship includes: Branding, visibility on the Event Stage, booth at the Discoveries zone, and presence in social media and newsletters.
Participation in the Program
Companies wishing to participate as Curators, Speakers, or Sponsors can contact the organizers to join the core program and co-shape this year's experience.
The 100% Hotel Show 2025 experience is being shaped in real time – by the people of hospitality, for the people of hospitality.
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Want to visit the 100% Hotel Show 2025 in Athens?
- Save the dates: Saturday, November 15 – Sunday, November 16 – Monday, November 17
- Register for free as a visitor: Click here
- Become an Exhibitor at the 100% Hotel Show 2025 in Athens: Click here
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