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10 reasons to visit the 100% Hotel Show Exhibition in Crete | 6–8 February 2026 | DEKK Heraklion   |  Dafni Antonakou

10 reasons to visit the 100% Hotel Show Exhibition in Crete | 6–8 February 2026 | DEKK Heraklion

Από τις 6 έως τις 8 Φεβρουαρίου 2026, η Κρήτη γίνεται το σημείο συνάντησης για όλο τον κόσμο της Φιλοξενίας. Το 100% Hotel Show | Crete Seasonal Edition φιλοξενεί κορυφαίες εταιρείες του κλάδου, καινοτόμες λύσεις και στοχευμένα εργαλεία για Ξενοδόχους, Ιδιοκτήτες Βιλών και κάθε Επαγγελματία του Tourism & Hospitality.

If you are thinking about upgrading your property before the new season, below you will find 10 clear reasons why it is worth visiting the Exhibition—along with specific exhibitor examples.

Save the dates:Friday, 6 February – Saturday, 7 February – Sunday, 8 February

Download your free invitation to the 100% Hotel Show 2026 in Crete! Click here

1. You will get ideas for Renovation & Redesign of your property.

Architectural firms, construction-material companies, and Interior & Exterior Design solution providers present complete proposals for rooms, common areas, lobbies, pools, and outdoor spaces.

Indicative exhibitors in Construction, Renovation & Decoration:

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2. You will find everything a modern accommodation needs for Furnishing, Equipment, and Operation.


From furniture to equipment, the Exhibition brings together in one place all the essential solutions for the operation of an accommodation.

For example, by visiting the booths of:

you can fully cover your needs in Furniture, Fabrics, Mattresses, Amenities, Cleaning & Disinfection Systems, Gym & Entertainment Equipment, Catering Equipment, Professional Apparel, and Sustainable Operation & Environmental Management Solutions.

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3. You will discover Innovative Technology, Sales, and Management Solutions.

Channel Managers, Booking Engines, PMS, Automation Systems, Smart Room Solutions, Digital Marketing tools, as well as Hotel Management Services.

Book meetings with exhibitors such as:

and find comprehensive proposals for increasing bookings and optimizing the guest experience.

4. Because you can build a complete hospitality experience—not just “a room.”


The Exhibition goes beyond basic equipment. You will find proposals for:

• Spa & Wellness
• Outdoor Experiences
• F&B Concepts
• Guest Experience & Personalization

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5. Because exhibitors present solutions specifically designed for Crete and island accommodations.


Exhibitors of the 100% Hotel Show | Crete adapt their solutions to the needs of Crete and island destinations: durable materials, outdoor-space solutions, and services that take seasonality and the local market into account.

6. You will personally meet the people behind the brands.


One of the Exhibition’s greatest advantages is face-to-face networking: you present your property’s needs and receive tailored proposals.

Book meetings with the exhibitors of 100% Hotel Show | Crete 2026 and find solutions perfectly matched to your accommodation.

7. You will gain knowledge through Workshops & Presentations.

Alongside the Exhibition area, Workshops and Presentations take place on:

• Sales strategy & pricing policy
• Online channels & direct bookings
• Design and operation trends for hotels and villas

Link to workshop program

8. Because it is a unique opportunity for preparation before the season.


February is the ideal month to make decisions about:
• Renovations ahead of the tourist season
• Changes in equipment and suppliers
• New partnerships with companies you meet at the Exhibition

9. You will build a Partner Network for the years ahead.

The 100% Hotel Show is not a “one-time” exhibition; it is a starting point for partnerships that can last for years. Networking among Hoteliers, Villa Owners, Architects/Designers, and Owners and Executives of supplier companies creates real growth opportunities.

10. Because it is the Premium Exhibition for hotels & Villa Owners in Greece—now also in Crete.


The transfer of the institution to Crete with its Seasonal Edition brings all the expertise and companies that have supported the Hospitality market for years closer to the island’s professionals.

If you are preparing for the new season, your visit to 100% Hotel Show | Crete 2026 is not “just another exhibition.”
It is the opportunity to see the best solutions on the market gathered in one place and leave with concrete plans for upgrading your property.

Save the dates: Friday, 6 February – Saturday, 7 February – Sunday, 8 February

Download your free invitation to the 100% Hotel Show 2026 in Crete! Click here


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Dafni Antonakou
Content Editor
Dafni is a member of Demand team and she's responsible for writing and editing of "100% Hotel Show" Blog.
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Thank you for your interest in IOO% Hotel Show! Please click on the confirmation link we have sent at your email to complete your registration. Upon completion, you will be able to download your entrance badge, schedule appointments with exhibitors, and register for our workshops.


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