The 100% Hotel Show has chosen Crete as its “second home,” organizing its Seasonal Edition at the DEKK International Exhibition Center in Heraklion — and the market has embraced this decision enthusiastically. In its second edition, the exhibition nearly doubled in size compared to the first, while the third 100% Hotel Show | Crete (scheduled for February 2026) is expected to grow even further, adding an extra hall with additional exhibitor booths.
What’s new at 100% Hotel Show | Crete 2026:
- An additional day of operation — a 3-day exhibition (Friday–Saturday–Sunday), allowing for more professional meetings between exhibitors and visitors, with greater flexibility and comfort.
- More exhibitors — covering the full spectrum of hospitality needs, from Design and Construction to Operation, Promotion, and Sales.
- Impressive booths — featuring leading companies in the sector, showcasing their solutions in practice and creating a high-aesthetic experience.
- Interactive workshops — with distinguished professionals from the hotel industry addressing key issues in Crete’s hospitality market.
Exhibition Sections
The exhibition now expands into new halls of the Heraklion DEKK Center, covering a broad range of solutions across all sectors — from Design to Technology.
Main Sections:
- DESIGN & DEVELOPMENT: Architectural and interior design studios, companies offering materials, furniture, and design solutions, as well as consulting firms specializing in new accommodation development.
- EXPERIENCE & OPERATION: Hotel equipment suppliers, operations service providers, amenities producers, and suppliers of raw materials.
- TECHNOLOGY & SALES: Technology applications, property management and booking software, as well as management and sales optimization companies.
Visitors
- New hotel investments
- 5* and 4* resorts & hotels
- Boutique hotels
- Villas & upscale apartments
- Agritourism accommodations
- Glamping & eco lodges
- Yachts & boat charters
- Luxury travel agencies
- Architects, designers & engineering offices
- Hotel development, management & consulting firms
Parallel Events at 100% Hotel Show | Crete 2026
Hotel Workshops have always been one of the main pillars of the 100% Hotel Show, and the Crete edition is no exception. The additional day of the exhibition opens up new opportunities for engagement and learning.
Friday, February 6, 2026
Opening Event & Design Awards
Special Opening Ceremony featuring awards for hotels and companies that stood out.
Saturday, February 7, 2026
Workshops on Design & Investment
Workshops and seminars focusing on accommodation design and development.
Sunday, February 8, 2026
Workshops on Sales & Operations
Workshops and seminars dedicated to hotel sales and operational management.
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- Mark the dates: Friday, February 6 – Saturday, February 7 – Sunday, February 8
- Become an Exhibitor at the 100% Hotel Show 2025 in Crete! Click here.
