As hotel market transforming into something completely new, as accommodation now acquires a more specific identity in the direction of Luxury Tourism, but also the exhibition sector facing particular challenges due to the steep increase in stand construction costs, the new 100% Hotel Show moves on to its most brave change so far. Thus, in the upcoming Event that will take place in November 18-20 at MEC, Paiania, presents a new type of Exhibition, focusing on promotion of Upgraded Accommodation, which can be an essential pillar of the new era of Greek tourism, but also in Conceptual Booth Proposals, which will contribute in developing of a wide range of real Solutions, for essential business agreements.
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ARTICLE SUMMARY:
Do you want to know what changes, in 1 minute; Read below:
- Emphasis on luxury accommodation, such as 5-star resorts, boutique hotels, villas and upscale apartments, agritourism accommodation, glamping and yacht.
- New logic in booths construction, which will focus on important aspects (variety of unique Hotel Solutions) and not simply on making impression, aiming to pre-arranged appointments between Exhibitors and Visitors, to conclude new agreements.
- Creation of a hotel investment section for information about ESPA programs and the Development Law, as well as hosting architectural offices specializing in Hotel Projects.
- Special sections, presenting materials, furniture, design and art works, aiming to create a unique environment in hotel renovation.
- Organizing the largest hotel sales conference and setting up the first hotel technology village.
Read the whole review below:
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As exhibition changes, we collected the 5 things you need to know about the new format of the 100% Hotel Show. Find them below:
1. FOCUS ON LUXURY & ALTERNATIVE ACCOMMODATION
Exhibition focuses on luxury hotels, alternative forms of tourism such as agro-tourism accommodation & glambing, actions are organized in the luxury segment and new companies with special services and products are presented.
The new audience that will be invited to visit the exhibition will consist of:
- 5-Star resorts
- Βoutique hotels
- Villas & upscale Apartments
- Agritourism accommodation
- Glamping & eco lodges
- Ships & yachts
- Luxury travel agencies
- New Investments
- Architects & designers
- Hotel chains & management companies
2. NEW BOOTH CONCEPT & HOTEL SOLUTIONS PRESENTATION
Apart from the specially built booths by the exhibitors, the Organization (after careful study) has created new, conceptual types of upgraded booths, with special design, in affordable costs. The aim is to make it easier for companies that have unique solutions and have been positively evaluated by the 100% Hotel Show team to participate, overcoming the barrier of construction cost of a stand. In this way, the visit of hoteliers, tourism professionals and architects becomes more effective, seeing a wide variety of products and services, but also clearer communication of the relevant solutions.
Basic exhibitor sections will include:
- Architecture & interior design offices.
- Investment Services & hotel construction.
- Premium materials & luxury equipment.
- High-end Furniture & design objects.
- Hotel experience configuration solutions.
- Hospitality Technologies and software.
- Hotel Sales Services.
3. CREATION OF A NEW TOURIST INVESTMENTS SECTION
A special area for the development of new accommodation is being formed, with the presentation of financial solutions, real estate and finding the appropriate architectural office and also a construction company, which are key points of the hotel development.
The expanded investments area consists of:
- Section 100% Financing, with financing consulting companies, developmental and ESPA.
- Section 100% Architect Zone, with proposals by architectural offices, interior designers and technical companies.
- Section 100% Hotel Development, with selected concept development consulting companies as well as management services.
4. HOTEL & VILLAS RENOVATION FEATURE
Special sections are created, with furniture presentations and objects as well as a presentation of art works, while hoteliers can speak directly to decorators about new ideas regarding the renovation of their accommodation.
According to special renovation feature:
- A special formed room will be included, with innovative architectural materials and products ideal for accommodation.
- The section 100% Selected Furniture will be operated, with selected proposals and furniture compositions for hotels.
- An impressive Art & Design Gallery will be set up, filled with art works and design objects of Greek Designers & artists.
5. HOTEL SALES CONFERENCE & TECH VILLAGE
As sales being the number one need for hotels, a dedicated stage will be set up just for sales development, where proposals for 2024 will be presented by the industry's leading companies. Around of the stage will be set up the first village of hotel technology, but also of consulting for issues of profitability and revenue.
The conference will take place in 100% Hotel Show and will be included:
- Presentations for new markets, sales techniques and predictions for 2024.
- Demos from hotel sales technologies and hotel management.
- Sales management companies, and travel agencies, for new deals.
