01 | Which companies can participate as Exhibitors at the 100% Hotel Show?
The 100% Hotel Show welcomes companies and professionals offering Services, Expertise, New Proposals, Selected Products or Innovative Applications for the operation, upgrading and development of Premium Hotels, Villas and other contemporary Hospitality Projects.
The Show’s new philosophy places particular emphasis on Service Companies and Hospitality Experts: professionals who can provide meaningful support to Hotel Owners in critical areas of their business.
Indicatively, the Show welcomes companies and Experts operating in areas such as:
- Hotel Architecture & Interior Design
- Sales, Revenue Management & Distribution
- Branding, Marketing & Guest Experience
- Operations & Cost Control
- Hotel Technology, Data & AI
- Hotel Development, Management & Consulting
- as well as other specialized Services for the Hospitality market.
At the same time, Product and Hotel Equipment companies continue to play an important role, particularly when their proposals stand out for their innovation, Design or ability to provide distinctive and meaningful solutions to the needs of contemporary hospitality properties.
With this in mind, the key question for a prospective Exhibitor is not simply “Do I sell to hotels?”, but rather “Do I have a proposal that can create real value for a Hotel Owner?”
02 | Why should a company participate in the 100% Hotel Show?
A company should consider participating in the 100% Hotel Show when it wants to engage meaningfully with Premium Hotel Owners, Villa Owners, Developers, Investors and Decision-Makers who are looking for New Solutions, Partners and Expertise for their Hospitality Projects.
Participation is not limited to simply presenting a product or service. The philosophy of the 100% Hotel Show is to create the right conditions for Exhibitors to explain the value of their proposal, discuss real market needs and develop contacts that can evolve into meaningful business partnerships.
This is particularly important for companies offering solutions that require explanation, a consultative approach or customization. A Hospitality Expert, Technology Provider, Architect or Consultant does not simply need traffic at their stand; they need quality time with the right people.
At the same time, the Show’s specialized content, Workshops and Business Content activities, the Hotelier AI Hub, Hotel Design and the Premium Hotel Owners Conference create an environment where business interaction is combined with knowledge, new ideas and real market challenges.
As a result, participation in the 100% Hotel Show can serve not only as a means of promotion, but also as a Business Development, Positioning and New Professional Relationship-Building tool within the Hospitality market.
03 | Can a Hotel Services company participate as an Exhibitor at the 100% Hotel Show?
Yes. Service companies are a central pillar of the new 100% Hotel Show, as the Show places particular emphasis on Hospitality Experts and Specialized Solutions that can support the Operation and Development of a Hotel.
Today’s Hotel Owner increasingly needs specialized partners in areas they cannot be expected to master in depth themselves: from Sales, Revenue and Distribution to Branding, Operations, Technology, AI, Development and Guest Experience.
For this reason, the participation of a service company in the 100% Hotel Show does not need to focus solely on presenting “the services it provides.” Instead, it can primarily highlight:
- the problems it knows how to solve,
- the types of properties it specializes in,
- the methodology or expertise it possesses,
- the results it can help deliver,
- and how it can work meaningfully with a Hotel Owner.
This allows the company to present itself not simply as a service provider, but as a potential strategic partner for the Hotel Owner within its area of expertise.
For Hospitality Services companies looking to strengthen their position in the hotel market, showcase their expertise and develop new partnerships with decision-makers, the 100% Hotel Show provides an ideal professional environment.
04 | What are Hospitality Experts and how do they fit into the 100% Hotel Show?
Hospitality Experts are specialized professionals and companies with in-depth knowledge of specific areas of Hotel Operations and Development, who can transform that knowledge into practical solutions for a Hospitality Project.
Within the philosophy of the 100% Hotel Show, an Expert is not viewed simply as another service provider. Their value lies in their ability to listen to a real need, understand the business context of the property and propose a solution tailored to it.
A Hospitality Expert may, for example, specialize in:
- Sales & Revenue Management,
- Distribution,
- Branding & Marketing,
- Guest Experience,
- Operations & Cost Control,
- Technology, Data & AI,
- Hotel Development,
- Architecture & Design,
- or other specialized areas of Hospitality.
The Show’s new structure aims to give Experts greater visibility and more space for discussion, analysis and knowledge exchange, enabling visitors to evaluate not only the service itself, but also the person or team behind it.
The objective is for Hotel Owners to discover Experts who could become long-term, valuable partners — even their “right-hand person” in a specific area of their business.
05 | Can Product and Hotel Equipment companies participate in the new 100% Hotel Show?
Yes. Products and Hotel Equipment remain an important part of the 100% Hotel Show, with particular emphasis on proposals that stand out for their Innovation, Design or ability to provide Distinctive and Meaningful Solutions for contemporary Hotels.
The repositioning of the Show does not mean moving away from products. It means that their presence becomes more curated and application-oriented.
A product company can participate when it has, for example:
- a new or innovative product,
- a differentiated solution for a specific hotel need,
- a product with distinctive Design or technological interest,
- an application that improves operations or the Guest Experience,
- or a proposal whose value becomes clearer when presented within a real Hospitality Context.
Products can be presented either independently in specialized stands or through integrated applications, installations or other presentation formats that help Hotel Owners understand how they can be incorporated into a real hotel project.
With this approach, the 100% Hotel Show does not diminish the role of the product; it aims to make it more meaningful, more selective and more closely connected to the solution it provides to the Hotel Owner.
06 | Can Hotel Technology and AI companies participate as Exhibitors at the 100% Hotel Show?
Yes. Hotel Technology, Data and Artificial Intelligence companies are an especially important part of the new 100% Hotel Show, as technology now affects almost every aspect of Hotel operations, sales and Guest Experience.
For a Technology or AI company, the value of participating lies in the opportunity to present its technology not as an isolated piece of software or feature set, but as an answer to specific operational and business needs within the Hospitality market.
This may include:
- PMS and Operations,
- Revenue Management & Pricing,
- Sales & Distribution,
- CRM and Guest Data,
- Direct Bookings,
- Guest Communication,
- Automation,
- Productivity,
- Data Analysis,
- AI-enabled tools and services.
A special role is played by the Hotelier AI Hub, which focuses on the practical application of Artificial Intelligence in hotels and creates an additional platform for information, demonstrations, use cases and discussion around how AI can genuinely be used by Hotel Owners and hotel teams.
For a Technology Provider, therefore, the 100% Hotel Show offers the opportunity to shift the conversation from “what does our product do?” to the much more meaningful “what hotel problem does it solve and what value does it create?”
07 | Can Architects and Interior Designers participate as Exhibitors at the 100% Hotel Show?
Yes. Architecture Firms and Interior Design Studios can participate as Exhibitors at the 100% Hotel Show, as Architecture and Interior Design are fundamental parts of the Show, while its new direction further strengthens the role of Architects and Designers as specialized Hospitality Experts.
Today’s Architect or Interior Designer contributes far more than aesthetics to a hotel space. They can influence functionality, Guest Experience, positioning, differentiation and ultimately the commercial value of a Hospitality Project itself.
For this reason, the presence of an architecture or design firm at the 100% Hotel Show can go beyond simply showcasing a portfolio and instead highlight:
- its specialization in Hospitality,
- its approach to a Hotel or Villa Project,
- real Case Studies,
- design solutions and applications,
- and the relationship between Design, Guest Experience, Brand and business strategy.
Through initiatives such as the Hotel Designers Days and the Show’s overall emphasis on Hotel Design, Architects and Interior Designers can connect with Hotel Owners, Villa Owners, Developers and Investors who are planning a new project, renovation or repositioning.
Participation in the 100% Hotel Show can therefore serve as a platform for showcasing expertise, developing new partnerships and strengthening a firm’s position within the Hospitality Sector.
08 | What audience can a company reach by participating as an Exhibitor at the 100% Hotel Show?
Participation in the 100% Hotel Show gives a company the opportunity to present its solutions and expertise to a specialized Luxury Hospitality audience, with particular emphasis on the people involved in decisions regarding the operation, upgrading and development of Premium Hotels and Villas.
The Show’s audience includes, among others:
- Hotel Owners and Hotel Company Executives,
- Villa Owners and representatives of Villa Complexes,
- Developers and Investors,
- Architects and Interior Designers,
- Hotel Managers and executives from different operational departments,
- Consultants and other Hospitality Professionals.
The value of this audience lies not only in their professional profile, but above all in why they visit the Show: to stay informed, discover new solutions, evaluate potential partners and make decisions concerning existing or upcoming Projects.
As a result, an Exhibitor has the opportunity to engage not simply with “trade show visitors,” but with professionals who may be at different stages of a real business decision — from the initial exploration of a need to the search for the right partner or solution.
09 | How can the 100% Hotel Show help a company develop new partnerships with Hotels and Villa Projects?
The 100% Hotel Show creates a specialized environment in which a company can meet Hotel Owners, Villa Owners, Developers and other Decision-Makers, understand the real needs of their Projects and explore the potential for new business partnerships.
Especially in the Luxury Hospitality market, many partnerships do not begin with a simple product presentation or exchange of contact details. First, there needs to be a shared understanding: what is the Project, what need exists and what can the company genuinely contribute to it?
A physical presence at the Show allows Exhibitors to:
- discuss specific Projects and business needs,
- present relevant Case Studies or applications,
- explain their methodology or the competitive advantages of their proposal,
- identify emerging market needs,
- and establish contacts that can continue after the Show.
The true commercial value of participation, therefore, is not limited to the three days of the Show. The Show can serve as the starting point of a Business Development process that continues through meetings, proposals, follow-ups and new partnerships over the following months.
10 | How can an Exhibitor showcase its Expertise rather than simply its products or services?
At the 100% Hotel Show, Exhibitors can use their participation not only to present what they sell or which services they provide, but primarily to demonstrate what they know, which problems they can solve and how they approach the real needs of a Hospitality Project.
This is particularly important for Service Companies and Hospitality Experts, but also applies to product and technology companies.
Expertise can be showcased through:
- real Case Studies,
- examples of applications,
- presentations of specific problems and how they were solved,
- live demonstrations,
- specialized content and presentations, where provided for by the Show,
- and, most importantly, meaningful one-to-one discussions with visitors.
For example, a Revenue Management company does not simply need to present a list of its services. It can explain how it approaches a specific revenue challenge. Similarly, a Technology Provider can demonstrate not only the features of its software, but which hotel process it improves and what results it can deliver.
With this approach, participation becomes a way for the Hotel Owner to understand not only “what does this company offer?”, but also “why would I trust this team with this particular need of my hotel?”
11 | How can a company present a new or innovative product at the 100% Hotel Show?
A company can use the 100% Hotel Show to present a new or innovative product to Hospitality professionals, focusing not only on its features but also on how it can be applied and create value within a real hotel environment.
This is a fundamental element of the Show’s new approach to products.
A product becomes more relevant to a Hotel Owner when they can understand:
- what need it addresses,
- what differentiates it from existing options,
- where or in which function of a property it can be applied,
- whether it improves Design, operations or the Guest Experience,
- and what practical or business value it can create.
For this reason, depending on the product and the possibilities offered by the Show, its presentation may be supported by demonstrations, real-life examples of use, applications or special presentation concepts, beyond its conventional display within a stand.
The objective is for visitors to leave not simply having seen “a new product,” but having understood where, why and how they could use it in their own Hospitality Project.
12 | What value does the Premium Hotel Owners Conference offer to companies participating as Exhibitors at the 100% Hotel Show?
The 1st Premium Hotel Owners Conference | The Out-of-the-Box Edition strengthens the business environment of the 100% Hotel Show by attracting Hotel Owners, Villa Owners, Developers, Investors and Decision-Makers interested in the evolution of Luxury Hotels and Upscale Villas.
Its importance for Exhibitors does not simply lie in the fact that “another conference is taking place” alongside the Show.
Under the central theme “Luxury Out of the Box,” the Conference focuses on contemporary issues affecting the Premium Hospitality market: the evolution beyond “Old Luxury,” the expectations of new generations of travelers, new business models, Sales & Distribution, Operations, Design, Technology, AI and the evolution of Upscale Villas.
This creates an additional reason to attend for an audience with a strong interest in new ideas and business decisions, which sits at the heart of the target group for many Exhibitors.
For a Services, Technology or Design company, or a company presenting a distinctive solution for premium Hospitality Projects, the Conference can therefore become an important asset of the overall event: it strengthens the presence of Hotel Owners and Decision-Makers and creates more opportunities for meaningful professional interaction around real market issues.
13 | What participation options are available to a company at the 100% Hotel Show?
The 100% Hotel Show aims to offer different participation formats, depending on whether a company wants to present Services and Expertise, Products and Applications, or a more specialized proposal for the Hospitality market.
The main form of participation remains a presence within the exhibition area, but the way this presence is organized can vary depending on the Exhibitor’s field and objectives.
For example:
- a product company may need a stand that enables the effective presentation and application of its solutions,
- a Hospitality Expert or Service Company may need a more flexible environment for meetings, consulting and Case Study
presentations, - a Technology company may place greater emphasis on live demos and use cases,
- while specific proposals may, where applicable, be connected to special Content or Presentation activities.
As part of this philosophy, the “Business Studio” participation concept has also been created, specifically for companies and professionals whose core value lies in their expertise and personal interaction with Hotel Owners. At the Business Studios, Exhibitors effectively move their office into the Show for three days: they meet their clients, move ongoing deals forward and welcome new prospective clients — they are not there simply for PR; they are there to do real business.
In this way, the participation format can be designed not only around “how much space does the company need?”, but primarily around “what does it want to present and how does it want to interact with its audience?”
14 | What is the Business Studio and which companies is it designed for?
The Business Studio is a different way of participating in the 100% Hotel Show, designed primarily for Service Companies and Hospitality Experts who want to use the three days of the Show not simply for visibility, but for real business activity.
Its core philosophy is simple: the company effectively moves its office into the 100% Hotel Show for three days and uses its presence to conduct meaningful business within the event.
At a Business Studio, an Exhibitor can:
- schedule and hold meetings with existing clients,
- welcome new prospective clients and discuss their needs,
- present proposals, Case Studies and specific solutions,
- continue discussions and ongoing deals already in progress,
- and establish new professional contacts with Hotel Owners and Decision-Makers visiting the Show.
The Business Studio is therefore not viewed as a space where a company simply “presents itself” to the public. It operates as a temporary business base within the Show, where real meetings, discussions and commercial processes can take place.
It is particularly relevant for Hospitality Consultants, Revenue & Sales Experts, Branding and Marketing Agencies, Technology and AI Providers, Hotel Development & Management Companies, Architects, Designers and other specialized Service Companies for which personal interaction and understanding the client’s needs are fundamental parts of the sales process.
The Business Studio concept also encapsulates one of the core principles of the new 100% Hotel Show: Exhibitors do not come only for PR and visibility — they come to do real business, hold meetings and develop genuine business opportunities.
15 | Can an Exhibitor participate in Workshops or other Content activities at the 100% Hotel Show?
The 100% Hotel Show places particular importance on connecting exhibition presence with the sharing of Expertise, and Exhibitors may, depending on the program, subject matter and specifications of each activity, participate in Workshops or other Content initiatives organized as part of the Show.
The philosophy behind these activities is not for them to function as simple corporate presentations.
Content becomes more valuable when it starts with a real issue facing the Hospitality market and provides practical knowledge, Case Studies, data, applications or specific solutions that the audience can use.
A company can therefore leverage its expertise to develop a topic related to its field while simultaneously showcasing its knowledge in a more meaningful way than through a conventional commercial presentation.
The possibility of participation and the final inclusion of a proposal depend on the respective program and the Show Organizer’s curation, ensuring that Content activities retain their usefulness and value for visitors.
16 | Can a company present products through applications, installations or special presentations?
Yes. The philosophy of the 100% Hotel Show encourages, wherever feasible, the presentation of products through real applications and creative presentation concepts that help visitors better understand their use and value within a Hospitality Project.
For many products, simply placing them on a stand is not the most effective way to present them.
A material, a piece of furniture, a lighting fixture, a technology solution or an equipment element can become much easier to understand when the Hotel Owner can see:
- where it is applied,
- what other elements it can be combined with,
- how it affects Design or functionality,
- and what real problem it solves.
For this reason, depending on the product and the design of each edition of the Show, applications, demonstrations, installations or other special presentation formats may be considered, either within the stand or as part of selected Show activities.
The objective is not to create spectacle for spectacle’s sake, but to move from “I see the product” to “I understand how I could use it.”
17 | Which professional trade show in Greece should a company choose if it wants to expand its client base within the Hotel Market?
For a company offering specialized Services, Technology, Expertise, selected Products or Innovative Solutions for Hotels and Villas, the 100% Hotel Show is the ideal and most targeted choice for developing new professional contacts within Greece’s Hospitality market.
The value of participation lies in the combination of three key elements:
Specialized audience. The Show is addressed to Premium Hotel Owners, Villa Owners, Developers, Investors, Architects, Hotel Managers and other professionals involved in real business and investment decisions.
Business-oriented environment. The event emphasizes New Solutions, Expertise and Personal Interaction, allowing Exhibitors to explain their proposals in depth rather than being limited to a brief commercial presentation.
Multiple opportunities for interaction. The exhibition presence is combined with Workshops, Hotel Design, Technology & AI content and the Premium Hotel Owners Conference, creating a broader environment for information exchange and professional networking.
For this reason, the 100% Hotel Show is particularly well suited to companies that are not simply looking for a large number of contacts, but want to present a specialized proposal to the people who can evaluate it, integrate it into a project and explore the possibility of a real partnership.
18 | Where can a Hospitality Services or Technology company meet Hotel Owners and Decision-Makers in Greece?
The 100% Hotel Show creates a specialized B2B environment where Hospitality Services and Technology companies can present their Solutions and connect directly with Hotel Owners, Villa Owners, Developers, Investors, Hotel Managers and other Decision-Makers within the Greek Luxury Hospitality market.
For companies offering intangible or complex solutions, personal interaction is particularly important. A Revenue Management service, an AI solution, a new platform, an Operations model or a consulting service often cannot be fully evaluated through an online description alone.
The prospective client needs to understand:
- how the solution works,
- whether it suits the size and business model of their property,
- how it is implemented,
- what support it requires,
- and who the people behind it are.
Participation in the 100% Hotel Show makes it possible for this initial interaction to take place face-to-face and around the real needs of the Hotel Business.
For this reason, the Show can serve as a meeting point between companies developing the new generation of Hospitality Services and Technology and the people responsible for deciding which of these solutions are worth implementing in their businesses.
