For the first time, the 100% Hotel Show is organizing the Hotel Investment Day, a comprehensive conference dedicated to the development of new hotel investments in Greece.
The conference will take place in a specially designed hall at the exhibition entrance, featuring over 10 expert speakers who will analyze Hotel Investment Trends, under the coordination of Nikos S. Morantis, Hotel Strategy Consultant at Destsetters.
The aim of the event is to deliver meaningful and practical content, offering investors a realistic and well-rounded view of the modern hospitality market and how hotel projects are evolving in Greece.
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Want to visit the 100% Hotel Show 2025 in Athens?
- Mark your calendar: Saturday, November 15 – Sunday, November 16 – Monday, November 17
- Register for free as a visitor: Click here
- Book your spot at the Workshops & Events: Click here
- Become an Exhibitor at the 100% Hotel Show 2025 in Athens!: Click here
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Highlights of the Conference
The Hotel Investment Day will present a complete framework of topics related to hotel development, architecture, branding, and new forms of investment.
- The session “100% Hotel Investment Case Studies” will showcase four distinguished hotel investments recognized for their innovation, design, and commercial success.
- In “Hotel Investment Pioneers”, the Arxicon team will explore the link between architectural design and the licensing process, presenting the key stages that determine the speed and quality of a development.
- The “Hotel Investment Debates” will focus on the new role of international brands in the Greek market, with the participation of industry executives who will address crucial investment questions.
- Finally, “Hotel Investment Future” will examine how hotel projects are transforming into branded real estate assets, analyzing how brand, concept, and guest experience evolve into long-term strategic value.
Who It’s For
The conference is aimed at active and new investors, developers, architects, operators, and hospitality professionals who wish to gain a realistic understanding of the current investment dynamics in Greece’s tourism sector. Each session will be interactive, allowing participants to ask questions and receive practical guidance from the speakers.
About the 100% Hotel Show
The 100% Hotel Show is the leading professional exhibition for the hotel industry in Greece, attracting thousands of tourism professionals, architects, investors, and hospitality executives every year. With thematic conferences, specialized workshops, and networking events, it serves as a platform for knowledge, strategy, and collaboration — shaping the future of the hotel market in Greece and Cyprus.
