The November edition of the 100% Hotel Show returns with a new strategic direction, placing at the heart of the event the three most pressing challenges of the hospitality market: finding and retaining staff, shifting toward alternative investment models, and using design as a catalyst for guest experience. These themes are not treated as isolated panels, but run throughout the entire exhibition, shaping a new, holistic understanding of hospitality—one that is deeply connected to the real needs of the market.
At the entrance of the Exhibition, the new Event Stage transforms into a space for strategic dialogue. With curated content, market professionals acting as curators, and topics shaped around real-world challenges, each day takes on a clear thematic focus. Visitors don’t just attend presentations—they participate in an experience that blends strategic thinking, creative interaction, and case-based learning, opening up critical discussions around human resources, emerging investment trends, and experiential design.
At the same time, the updated exhibitor mix and the specialized workshops on the second stage (Workshop Stage) enhance these themes with practical applications. New services, modern management tools, and experience-driven technologies are showcased by companies at the forefront of the industry, while hands-on workshops offer deeper insight, technical understanding, and professional tools for visitors seeking actionable solutions. The event now functions as a coordinated platform for knowledge and networking, responding to the shifting demands of a market that requires expertise, authenticity, and strategic focus.
What’s the Difference Between the Event Stage and the Workshop Stage at the 100% Hotel Show?
The Hotelier Workshops have long been one of the core elements of the Exhibition, and this year they take on even more substantial form. Their program is being redesigned as a kind of “hotel TEDx,” where more companies and experts will present their insights into the industry in one-hour time slots. These sessions will continue to be hosted in the final section of the Exhibition Hall, right after the Hospitality Services sector booths.
The Event Stage, however, plays a different role. Each day focuses on a specific thematic pillar, with interactive presentation formats, special events, and a dedicated host. The result is a new kind of engagement experience that enhances interactivity and practical analysis. Positioned at the entrance of the show, the Event Stage becomes a central meeting point for all attendees, with each day concluding in a dedicated networking event held in the square outside the hall.
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Want to Attend the 100% Hotel Show 2025 in Athens?
Mark the dates: Saturday, November 15 – Sunday, November 16 – Monday, November 17
Register for free as a visitor: Click here
Become an exhibitor at the 100% Hotel Show 2025 in Athens: Click here
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What Are the Themes and Who Are the Key Presenters at the Event Stage?
Saturday, November 15 – Alternative Hotel Investments
The day dedicated to Hotel Investments will be moderated by Nikos S. Morantis from Destsetters. With a special mix of topics, the program includes case studies of real-life investments featuring guest analysts discussing “dos & don'ts,” panels with banking professionals and funding program reps for evaluating financing options, and an interactive session on calculating the most efficient financing method.
Sunday, November 16 – Hotel Experience Design
The Hotel Design day will be curated by Eva Papadimitriou from Hostcompass. In addition to the 100% Hotel Design Awards Ceremony, the program will include a mix of lifestyle and workshop-style presentations. On stage will be the hoteliers and designers recognized in the awards, the head of the architecture firm named “100% Hotel Architect of the Year,” and specialists who will explore how experience is shaped through color, light, and sound.
Monday, November 17 – Hotel Staff Development
The day focused on hotel personnel will be led by Sophia Mantzourani from the Mediterranean College, highlighting one of the most critical challenges in the market. The day opens with the new Best Practices Awards of the 100% Hotel Show, spotlighting hoteliers with innovative approaches to staff development. This will be followed by a discussion with experienced HR managers analyzing key industry challenges, and concludes with a presentation of trends in hotel HR—especially technologies that are reshaping the workforce.
100% Event Stage – A New Chapter for the Exhibition
The new Event Stage at the 100% Hotel Show is not just another addition to the exhibition space—it's a strategic innovation designed to enhance dialogue, connection, and knowledge transfer within the hospitality sector. With targeted themes, practical analyses, and active audience participation, the Stage aims to become the event’s new hub for substance and evolution.
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Want to Attend the 100% Hotel Show 2025 in Athens?
Mark the dates: Saturday, November 15 – Sunday, November 16 – Monday, November 17
Register for free as a visitor: Click here
Become an exhibitor at the 100% Hotel Show 2025 in Athens: Click here
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