This year’s event surpassed all expectations, not only in numbers but also in quality. The 100% Hotel Show in Crete welcomed thousands of visitors, confirming the importance of a specialized hospitality exhibition for the development of the destination. The variety of exhibitors, the presence of innovative business ideas, and the enhanced experience for visitors laid the foundations for even greater success in the future.
Here are the highlights of the second 100% Hotel Show in Crete:
More exhibitors with impressive conceptual booths
The exhibition, already in its second edition, recorded a remarkable increase in the number of exhibitors, with companies from both Crete and other regions of Greece. The exhibitors' participation was not limited to presenting their products and services but also expanded to a more strategic approach to showcasing through conceptual booths. The special constructions and interactive experiences made the visit even more engaging, enhancing the interaction between exhibitors and visitors and creating a dynamic environment for networking and information exchange.
Expanded audience – Visitors from other islands of Greece
The promotional strategy of the exhibition extended beyond Crete, attracting visitors from other destinations such as Paros, Kos, and Chios. This trend shows that the 100% Hotel Show in Crete could evolve into a meeting point for the hospitality industry, at a crucial time before the start of the tourist season. The attendance of professionals from various parts of Greece demonstrates the need for specialized exhibitions that address the real needs of the hospitality market and promote new partnerships.
Lifestyle zone at the entrance – An enhanced exhibition experience
One of the most innovative additions to this year’s exhibition was the creation of a lifestyle zone at the entrance, which hosted exhibitors as well as companies that organized all-day events. This new initiative offered visitors a unique experience from the moment they arrived at the exhibition, creating a lively and interactive environment. Among the activities that stood out were the Cocktail Van by Simply Foods & Cabclub Cocktails, the participation of the Heraklion Architects Association, and the live radio broadcast from the “Thema Crete” station on the first day of the exhibition. This new approach enhanced the overall visitor experience, making the exhibition not just a professional event but also a true celebration of Hospitality.
Special Workshops for Hotels and Villas
One of the most important sections of this year's exhibition was the special workshops focused on both hotel units and luxury villas, providing industry professionals with practical knowledge and valuable strategies for growing their businesses. The sessions covered topics such as optimal pricing policies, new technologies in reservation management, current hospitality trends, and the effective use of digital marketing tools. Participants had the opportunity to engage with experts and receive personalized advice, thus enhancing their ability to implement new ideas in their businesses.
Webhotelier | primalres Training Seminar and Seminar Cycle by the "Philoxenia" Association
At the specially designed Seminar Stage, on Saturday, February 22, a specialized training seminar was organized by webhotelier | primalres, offering valuable knowledge and tools for improving online bookings and digital presence for hotels. Participants were informed about the latest developments in online bookings, the most effective practices for optimizing conversion rates, and the integration of advanced technologies in hotel operations.
Meanwhile, on Sunday, February 23, the Heraklion Region Tourist Accommodation Entrepreneurs Association “Philoxenia” organized a seminar cycle titled "Quality Hospitality and Customer Satisfaction," with Dr. Dimitris Koutoulas as the speaker. This intensive seminar provided practical advice on how hospitality businesses of all types can offer enhanced services to their customers, generate additional revenue, and secure better ratings and positive reviews.
The 100% Hotel Show as a development institution for Crete
With its continuous evolution and ever-growing impact, the 100% Hotel Show in Crete confirms its role as a key pillar in the development of the island’s hospitality sector. This year’s success is not merely an impressive statistic, but an indication of the deep influence the exhibition has gained within the industry. As Crete's expanding tourism market constantly demands new innovations and business solutions, the 100% Hotel Show fills this gap, providing not only information but also practical tools for hoteliers and investors. The event anticipates even greater attendance, enhanced thematic sections, and international recognition, further strengthening Crete’s position as a leader in the global tourism market.
