The webhotelier | primalres group returns to the 100% Hotel Show for the third consecutive year with its established Masterclass, reaffirming its educational nature and its value for hospitality professionals.
This year’s event focuses on learning through practice, aiming to help participants gain a deep understanding of how they can leverage modern webhotelier | primalres tools to improve operations, revenue, and guest experience.
On Saturday, February 7, 2026, at the Workshop Stage of the exhibition venue, three comprehensive training sessions will take place, designed to deliver practical knowledge and actionable skills to hospitality professionals:
- Loggia Masterclass by webhotelier | primalres | Automations & best practices for efficient management – Register
- Webhotelier Masterclass by webhotelier | primalres | Practical applications for more direct bookings & revenue – Register
- Hotelizer Masterclass by webhotelier | primalres | Payments, booking management & preparation for the next season – Register
The day is structured as an educational journey through case examples, hands-on demonstrations, and discussions, ensuring that every participant leaves with specific knowledge they can immediately apply to their business.
After the completion of the Masterclass, all participants will receive a certificate of attendance at the email address provided during registration—confirming their participation in one of the most established educational events of the 100% Hotel Show.
Session 1 — Loggia Masterclass: Automations & best practices for efficient management
The first session focuses on automation and smart coordination. The Loggia platform demonstrates how technology can enhance both the hospitality experience and operational efficiency:
- Simpler and smarter booking entry
- Guest Area: More effective information sharing, direct communication, and the provision of experiences & services
- On the Books – Business Mix: Easily analyze booking performance by channel, property, or period and identify what performs best
- On the Books – Financial overview: View your financials in the way that best suits you, gain a clearer understanding of sales, and identify revenue growth opportunities
- Owners Area: Automations and transparency in owner collaborations. Manage commissions, bookings, and communication through an upgraded environment that strengthens trust and professional image
Session 2 — Webhotelier Masterclass: Practical applications for more direct bookings & revenue
The second session focuses on the core of online performance: increasing direct bookings and leveraging the tools of the webhotelier | primalres platform. Topics include:
- Upselling additional services – Extras: Practical ways to increase revenue
- Creating promotional packages: How to combine accommodation and services into attractive packages that boost bookings
- Reports & useful statistics: Which data truly matters and how to use it for better decision-making
- Translation management: Speak your guests’ language. Keep your content consistent and tailored to each market
- Vouchers & Booking Codes: Discounts and exclusive offers with one click
- Roompulse – the new generation Rate Shopper for hotels & villas: Monitor competitors’ prices and market trends in real time
Session 3 — Hotelizer Masterclass: Payments, booking management & preparation for the next season
The third session focuses on the practical aspects of daily operations. Through two consecutive modules, all the new tools that help hotels operate more efficiently are presented:
Part 1: Online payments, advance payments, payment links, POS integration, and E-Invoicing provider.
Part 2: Integration of operations through Integrated POS, Progressive Web App, Online check-in form, and Tasks Management.
A comprehensive session for those who want to simplify management and strategically plan the upcoming season.
Across all three sessions, participants will have the opportunity for Q&A and will receive a certificate of attendance at their registration email. A full day of practical knowledge, technology, and strategy that has established the webhotelier | primalres Masterclass as a flagship institution of the exhibition.
This year’s webhotelier | primalres Masterclass is not simply a series of presentations, but a complete educational experience focused on practical application and strategic use of modern hospitality tools.
Through three consecutive sessions, participants will gain substantial knowledge on how to increase revenue, organize operations more effectively, and deliver a more efficient and contemporary hospitality experience.
After the completion of the Masterclass, all participants will receive a certificate of attendance at the email address provided during registration—an additional confirmation of participation in an educational event that has now become an established institution of the 100% Hotel Show.
Would you like to visit the 100% Hotel Show 2026 in Crete?
- Save the dates: Friday, February 6 – Saturday, February 7 – Sunday, February 8
- Register for free as a visitor: Click here
- Reserve your place at the Workshops: Click here
