STRATEGIC PLANNING

Analysis of current status and definition of future strategy (forecast) / Actions planning.

Room types (categories - structure), Rate Plans & Cancelation.

Rate policy, Competitive analysis, Position in market.

Constant monitoring of competition.

CONTENT

We define a selling strategy around the published content of the property. We build a brand that will be stronger year after year.

Keep the content of the property updated on all published media for new services, amenities and upgrades.

Edit all content that is published in the website and mobile applications of the property.

REVENUE MANAGEMENT

Commercial management to sell the right product at the right price to the right client at the right time - so as to maximise revenue or yield.

Price definition according to the occupancy.

Constant monitoring of competition.

Opportunity management.

ONLINE TRAVEL AGENTS / OTAS

Contract negotiation with offline and online travel agents and sales channels.

Data import and content creation on all OTAs (descriptions, photographs etc).

Definition and import of pricing policies per channel (OTA).

Sync and operation of Channel Manager for all online channels.

RESERVATION MANAGEMENT

Assistance with guest correspondence.

Daily tasks such us arrival list, opening closing availability.

Contact Email / Phone support & Inquiries.

MERCHANDISING

Activation / Use of special sales tools provided by OTAs.

Packages & Offers. Loyalty program and long stays.

Flash Sales for special offers.

Definition of special rates for groups (for example repeaters).

FINANCIAL & STATISTICAL ANALYSIS

Monitoring on a weekly / monthly basis the Hotel’s performance vs set targets.

Strategic proposals based on the performance so relevant actions are taken.

Analysis Booking window / Length of Stay / Price / Country / Channel / Conversions / Availability / Competition.