Date: Friday, 6 February 2026
Time: 14:30 – 15:15
Curator: Giorgos Zaras
Stage: Workshop Stage
Loguers opens the section with a high-energy session, presenting the future of hotel sales in Crete for 2026. Moving beyond dry numbers, the analysis focuses on the “new traveler” seeking lifestyle experiences and how sales departments must adapt their narrative to win them over.
The session explores how storytelling and digital presence are transformed into sales, as well as which key markets are expected to dominate the island in the coming season. It offers a look at what’s next, providing hoteliers with the strategic direction they need to position their product at the top of guest preferences—creating a brand that doesn’t simply sell accommodation, but an entire way of life.
#MeetTheCurator| Giorgos Zaras
Giorgos Zaras lives and works in Athens and has been active in the hospitality industry for the past 12 years.
He completed his postgraduate studies at the University of Derby in International Hospitality Management, with his dissertation focusing on the sales strategies followed by Greek hotels and their effectiveness.
Since 2018, he has been actively involved in hotel sales, having worked for two years at Booking.com as a Sales Manager, responsible for markets such as Mykonos, Paros, and the Peloponnese.
The portfolio managed by Giorgos Zaras includes high-end 5-star hospitality properties, with a strong focus on online sales and revenue growth strategies.
With extensive experience in sales strategy development for more than 60 hotels across different destinations with diverse characteristics, he currently holds the role of Business Development at Loguers, contributing to the creation of modern and effective commercial strategies for the hospitality sector.
