Date: Friday, 6 February 2026
Time: 15:30 – 16:15
Curator: Giorgos Zaras
Stage: Workshop Stage
This session promises to show hoteliers how sales management that actually delivers results works in practice. Loguers presents specific case studies of hotels in Crete where its intervention changed the sales mix and increased revenue. The highlight is a live interview with a hotel owner, who will describe how outsourcing sales to an external partner helped unlock new markets. Attendees will leave with concrete insights into how professional sales can solve issues of low occupancy or low rates, hearing the truth directly from a fellow hotelier.
#MeetTheCurator| Γιώργος Ζάρας
Giorgos Zaras lives and works in Athens and has been active in the hospitality industry for the past 12 years.
He completed his postgraduate studies at the University of Derby in International Hospitality Management, with his dissertation focusing on the sales strategies followed by Greek hotels and their effectiveness.
Since 2018, he has been actively involved in hotel sales, having worked for two years at Booking.com as a Sales Manager, responsible for markets such as Mykonos, Paros, and the Peloponnese.
The portfolio managed by Giorgos Zaras includes high-end 5-star hospitality properties, with a strong focus on online sales and revenue growth strategies.
With extensive experience in sales strategy development for more than 60 hotels across different destinations with diverse characteristics, he currently holds the role of Business Development at Loguers, contributing to the creation of modern and effective commercial strategies for the hospitality sector.
