Date: Sunday, February 8, 2026
Time: 16:30 - 17:15
Curator: Antonis Miliarakis (Brandery) & New Generation
Stage: Workshop Stage
The new generation of hoteliers faces staff shortages and rising marketing costs, and their weapon is technology. In this session, New Generation Hotelier (NGH) presents the 100% AI Digital Reception, an innovative solution that manages check-in, check-out, and guest communication 24/7 in 110 languages, ensuring immediate service without waiting.
At the same time, Brandery analyzes how automated Digital Sales strategies and AI-driven operations transform a hotel's online presence into an automated booking and operational engine, maximizing the return on the marketing budget and the hotel’s GOP. The promise is a complete transformation of the property, where operational automation reduces costs and smart management increases revenue, allowing the hotelier to focus on the essence of Cretan hospitality.
#MeetTheCurator| Antonis Miliarakis
Antonis Miliarakis is a digital transformation expert with over 25 years of experience in ICT, innovation, and applied research. After holding senior positions in technology companies, in recent years he has focused on the hospitality sector, coordinating digital transformation projects for hotels, with applications in data, online sales, mobile services, and AI-driven processes.
He is the co-founder of Brandery, a digital transformation company for the hospitality industry. He holds an MBA, an MPhil in Systems Engineering, and a degree in Electrical Engineering.
#MeetTheCurator by New Generation Hotelier - Alexandros Zafeiropoulos
Alexandros Zafeiropoulos — Founder & CEO of New Generation Hotelier. He studied at the University of Patras. He began his career in 1999 with the Divani Caravel group. In 2023 he was awarded “Greek Hospitality Rising Star” for contributing to Greece’s tourism product. Since 2007 he has held General Manager roles in hotels and chains. Τhe past 9 years as CEO of Cleopatra Collection, he has led the brand with distinction and innovation.
